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Social Media Specialist

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Job posted: 19/5/2017

 

We are looking for a talented Social Media Specialist to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

 

As a Social Media Specialist, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

 

 

EDUCATION

 

  • Bachelor's degree in Marketing, Social media or relevant field

 

SKILLS

 

  • Proven work experience as a Social Media Specialist

  • Expertise in multiple social media platforms

  • In-depth knowledge of SEO, keyword research and Google Analytics

  • Ability to deliver creative content (text, image and video)

  • Familiarity with online marketing strategies and marketing channels

  • Ability to gasp future trends in digital technologies and act proactively

  • Excellent communication skills

  • Multi-tasking and analytical skills

 

DUTIES & RESPONSIBILITIES

 

  • Develop innovative and creative media content across social media platforms

  • Create and maintain relevant social media accounts

  • Setup daily tasks and activity for all social media outlets

  • Keep track of social media trends and competition

  • Deliver monthly reports with statistics and results for each account

  • Research audience preferences and discover current trends

  • Create engaging text, image and video content

  • Measure web traffic and monitor SEO

  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

  • Train co-workers to use social media in a cohesive and beneficial way

  • Facilitate online conversations with customers and respond to queries

  • Report on online reviews and feedback from customers and fans

  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics

  • Oversee social media accounts’ layout

  • Suggest new ways to attract prospective customers, like promotions and competitions

 

If you are interested, please forward your cover letter and CV to hr@infocreditgroup.com, quoting the position you are applying for.